The textile industry is constantly innovating in its technology and practices used. However, one place that still needs to change is the marketing of the companies in the industry. A lot of different promises and preaching can be made in a marketing campaign, but what good will that do without clear evidence that we can see? This is where transparency is important.
Read the full article: "It's Not Easy Being Green: t’s Not Easy Being Green: Transparency Within the Textile, Apparel Industry" written by Dorothy Crouch, published to California Apparel News on February 2, 2023.