The terms "Circular", "Circular Economy" and "Circularity" all refer to the lifecycle of STUFF in our lives, from food and furniture to clothing and cars.

How is all this STUFF made?  How do companies deliver it to us?  What do we do when it needs repair?  And what do we do with all this STUFF once we're finished with it? 

We're all used to the LINEAR Economy:  Make > Buy > Use > Throw Away.  But this has led to increased landfill and pollution, as well as depleted natural resources and the destruction of ecosystems and biodiversity on our planet.

The CIRCULAR ECONOMY looks at STUFF in a different way.  Can we make STUFF from old STUFF instead of from virgin natural resources?  Can we reuse and repurpose STUFF so it lives longer and provides more value?   Can we provide valuable STUFF with less carbon output and in a way that is regenerative, rather than pollutive?

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The answer is, of course - Yes We Can!  But it takes will and conscious decision-making.

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Linear

Economy

Circular

Economy

How do we?

• Design waste out of our homes, businesses, cities and global networks?

• Keep products and materials in use in lieu of over-consuming natural resources?

• Regenerate natural systems (instead of polluting them) in order to live in balance with nature?

The Circular Economy is a societal shift toward living in systems that honor and mimic nature, allowing all to thrive in this balance.   It comes down to the daily choices made by every person and every organization.  Small, simple choices that in mass have huge results.

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Every person can reduce their household waste.

Every business can source renewable materials.

Every community can regenerate its natural systems.